Esteban Motran Profile Picture

Hey, Esteban here!
I’m Lead Product Designer,
and CX/UX Strategist;
with a background in Brand Strategy,
and Creative Direction.

I believe in Design that solves problems,

Brands that make change happen,

and projects that put Humans first.

Strategy DrivenBringing strategy facilitation into my design process has been a game-changer, making projects clearer, more aligned, and more efficient. While design is all about solving problems, strategy is about defining those problems, setting goals, prioritizing actions, and creating a clear path forward. Tools like Brand Sprint, Core Discovery, Design Sprint facilitation, and UX architecture have completely transformed how I approach service and product design. By integrating CX and UX design into decision-making, I bridge the gap between business and product teams, ensuring a human-centered approach that focuses on what really matters and keeps customers and users at the center of everything we do.
Design Process diagram, containing Understanding, Ideation, Crafting, Learning
User CentricUX has revolutionized the way modern companies approach design. By focusing on user-first design principles, we help Product Teams optimize for the most critical aspect of any technology: its interaction with the user. UX Design ensures that products and services meet user needs and create positive experiences. My approach involves conducting user research and testing to gain insights into user behavior and preferences, designing intuitive and engaging user interfaces, and collaborating with cross-functional teams to ensure the product aligns with both business goals and technical feasibility.
Design Process diagram, containing Understanding, Ideation, Crafting, Learning
Building something unique.I use Webflow primarily to design next-generation websites that are responsive, content-driven, accessible, and dynamic. Additionally, the ability to translate design into code allows for a better-managed user experience and empowers teams to share more meaningful stories, streamline content management, improve marketing efforts, and quickly prototype and test designs.

Most importantly, my understanding of web development helps me “think like a developer,” allowing me to support front-end teams as a UX engineer. I assist with solving CSS issues, planning more effective component libraries, and facilitating engineering sessions, creating a seamless and efficient development process.


Feature Projects

Feature Projects

Feature Projects

Almost 20 years of journey as a creative professional, throughout different industries, fields, and projects; has provided me with a wide range skill set, the tools and techniques to create and build more complete solutions, the ability to communicate one on one with team members in multiple disciplines, and a passion for always keep learning.

I'm ready to face the next challenge!

Whiteboard room in a Strategy session

Strategy has become one of the essential stages in my design process. With over 12 years of experience facilitating Strategy sessions, Core Strategy in a 3-6 hours session that helps the team align in the same direction, prioritize what works needs to be done in the next phase, and, most important, understand "who are we building this for" and how to validate the results. Strategy processes can be customized to kick-start projects, build a brand strategy or solve business issues in ultra-focus design sprints.


User Experience has become the focus and main driver of my carrier for the last 8 years, participating in software development, Web site, and user flow processes. I work with multiples teams in different industries to help build better products, going back from the user perspective, in ever decision, and building better products that our user love to interact with.

UX/UI Design

With over 10 years of managing creative teams, I have learned the value of clear direction, team synergy, and clear communication.

Creative Director

As a son of a well-known sports photographer, I grew up with a Camera in my hands. After studying a minor in Photography and traditional photographic lab technics, photography has accompanied me throughout my creative journey and has become a great asset as part of my work. Understanding exposure, composition, and the ability to play with light and capture in different mediums and lenses have provided an unavailable resource. And has allowed me to perform in different scenarios, such as product photography, sports photography, events, and studio photography, as well as performing DP duty in a number of video productions.

As son of one of the best known photographers in the sport, I grew up with a Camera in my hands, with over 15 years of experience in photography, I have learn to perform in digital and analog space, learning exposure, compositing illumination and post processing.


With over 5 years of experience developing custom build websites, Webflow has become my go-to tool for most of my website projects. I have experience developing dynamic landing pages, brand pages, marketing funnels, Blogs, Digital Magazines, and enrollment processes, combining responsive design, CMS, custom code, and micro interactions.

With over 5 years of experience developing custom build website, Webflow has become my goto tool for most of my website projects. I have experience developing dynamic landing page, brand pages, marketing funnels, Blogs, Digital Magazines and enrollment processes, combining responsive design, CMS, custom code, and microinteractions.

Webflow Development

With an extensive experience in video production, I had the chance to work in FIlm, Broadcast, and Digital production, participating in pre-production, capturing and shooting, and postproduction, been this last one the field I specialized in after earning my Master's degree in VFX.

Video Production

Though I have never specialized in Motion Graphics perse, it has always been part of my journey as a creative professional. Combining my background in design with animation, compositing, and VFX, Motion Design has always been part of my work in some capacity.

Thought I have never specialize in Motion Graphics, has always been part of my journey as a creative professional. combining my background in design, with animation, compositing and VFX.

Motion Design

Colorist has been an angular stone in my carrier as a creative professional. Working in Film, Broadcast and Digital. With extensive experience in Color Correction, and Color Grading in Davinci Resolve

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Color Grading

Although 3D has not been the main focus of my career ever since I finished my Master's in Postproduction and VFX, my background in 3D has helped me provide a new "dimension" to multiple projects, allowing me to produce photorealistic 3D renders, motion graphics assets, and the invaluable ability to speak one on one with 3D Artists, Animators,  Game Dev, and VR engineers using "the same language."

3D Graphics

With extensive experience threw out my design career, I have had the chance to master all the essential tools and processes in the design, including Visual Design, Print Design, Multimedia, and Web.

Graphic Design

I'm grateful for the opportunity to learn and grow in the exciting field of live production. Live Streaming was not on my radar at the time. I instead came across the challenge while starting up a production company in 2015. I had the chance to learn the ins and out of live production as part of a 5 years project surrounding the sport of Polo. A solid technical background in Video, Motion, IT, and graphics provided me enough to get started, and over the next 5 years of innovation and problem-solving, we managed to film hundreds of matches, be the first to use a drone in a broadcast sports event, streaming from remote corners of the planet, and distribute our product all across the world, including selling our fee to big broadcast platforms like ESPN and NBC and Sky Sports.

Live Production

a bit of me

I have always been passionate about problem-solving and visual communication. Growing up in Spain, I studied Photography, earned an HND in Graphic Design and Multimedia, and completed a Master’s Degree in Post-Production and VFX.

About a decade into my design career, I stepped into my first Design Leadership role and discovered a love for design thinking and a human-centric approach to driving projects, businesses, and innovation. Since then, I have focused on UX and Strategy.

Over the years, I have had the privilege of working with multiple startups and businesses, helping business and product teams find alignment to design, develop, and evolve products and brands from a user-centered perspective.





I've been fortunate to work with amazing people
from startups, agencies to international brands.

Polo Channel Logo
NSI, Nova Southestern University Logo
Sack Lunch Agency Logo
BundleIQ Logo
Jaeger-LeCoultre Logo
Sonic Healthcare USA Logo
National Geographic Logo
Sky Sports Logo
60 Minutes Logo
NBC Logo