Projects
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Halo 42
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Halo 42

Live Site

Halo 42

Who
Sack Lunch Agency
When
Jun 2021
Where
Delray, FL
Services rendered
Brand Strategy
e-Commerce
Product Design
UX Strategy
UX/UI
Web Design
Content Strategy
Go-to-Market
Marketing
Print Design
Web Development
Design Ops
Summary
Role
Credit
Other

Halo 42 is a purpose-driven wellness company helping people recognize their beauty and worth through products, services, and connection.

• CX & UX Strategist

• Lead UX Designer

• Web Development

This is a Sack lunch Agency project, under the supervision of co-owner and Principal Designer Kara Clapp. I led this project working at the agency as a Strategist and lead UX designer, and would not have been possible without the magnific Sack Lunch Team counting with Jr UX designers, Graphic Designers, Copywriters and Wordpress developers

Overview

Halo 42 is a purpose-driven wellness company that aims to help people recognize their beauty and worth through products, services, and connections. The company came to Sack Lunch Agency looking to start a direct-to-consumer (D2C) startup and establish a strong brand in the crowded wellness market.

• CX & UX Strategist

• Lead UX Designer

• Web Development

This is a Sack lunch Agency project, under the supervision of co-owner and Principal Designer Kara Clapp. I led this project working at the agency as a Strategist and lead UX designer, and would not have been possible without the magnific Sack Lunch Team counting with Jr UX designers, Graphic Designers, Copywriters and Wordpress developers

The Problem

Our first challenge was to organize the project and find a plan of action. To address this, we conducted a Core strategy session focused on understanding the current situation, finding alignment between all stakeholders, and building a clear path forward. We conducted market research and elaborated on the key personas we were focusing on. To complete this cycle, we finish with a brand direction exercise, combining what we learned in strategy with our market research to produce 3 directions by 3 different designers who were aiming for different goals and personalities for the brand.

The Plan

To validate the direction we were heading, we followed a research and validation phase, presenting our direction, brand story, and goals to a group of potential customers from the owners' network and key demographic profiles. We conducted in-person interviews and small-scale social and test events to gather feedback and validate our direction, and potential interest in our product line. With the input from potential customers, we were able to refine our strategy and ensure that it resonated with our target audience, as well as build an invaluable communication line for user research throughout the process.

The physical challenge

One significant challenges in this particular project, was the design of a physical product line, which requires not only a process of research and testing by itself, but also means a substantial investment, supply chain, and production time. Witch means that, in order to hit our target goals, we needed to start our design process with the product line, arrange suppliers and design printing process and produce a photorealistic render ahead of the product delivery, to make decisions on the final design, and include in our website and promotional material.

Render of the Halo 42 Product line

Strategy and Research

We use the information in the core discovery section, and the priority list to plan a path forward, we agree on an MVP, and a work scope, after exploring a few options, and create a strategy deck to reference back throw out the process. The deck contain our mission statement, created by our alignment exercise, Brand attributes, our 4 users personas, that we will refining and updating base on subsequent research, and a small early market research containing a birds size view of the space and some of the reference mention by different members of the team during our strategy session.

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User FLow

After our information architecture, we map 3 potential user flow thru our website, trying to better understand the perspective of user coming from different angles: the first time visitor, the returning customer, and the explorer, focus on learning more about beauty and selfcare.

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Mapping our Journey

A great access to interview our ideal customer, and a solid understanding on our position and differentiation, help us map different journeys that our user will be having throughout the interaction to our ecommerce side, and craft a brand story to discover for our customer first contact. The main difference between UX and CX is that UX tries to reduce friction, when CX, specially in relationship with establishing a new brand, needs to create some tension, to tell a story, to build trust, and fuel the visitor journey thru the discovery process. An better understanding of the different stages in the user journey, help us build empathy in our team; and seen the journey thru the eyes of our first time visitor, help us build an experience that showcase who we are, and what we are here to do as a brand, building the perfect introduction to our product line for the first time buyer.

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Solution

Thanks to defining a clear path forward, a close collaboration with the client, and the brilliant Sack Lunch team, we managed to design the brand, Identity, a powerful website to help us tell our brand story, packaging for the 3 planning products that the company was aiming to lunch and the "go to market" campaign in less than 4 months.

Halo42 Project Roadmap

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transform: translate3d(0px, -19.998%, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); transform-style: preserve-3d;"><img src="https://cdn.prod.website-files.com/62621789b4437657b185be18/633dc4f9be36746c481a3622_630f6bffc2d2e0bed3ca509b_H42%20Face%207Thumbnail__0002_630f6bffc2d2e011dbca5041_H42%20Face%203Thumbnail_.jpg" loading="lazy" srcset="https://cdn.prod.website-files.com/62621789b4437657b185be18/633dc4f9be36746c481a3622_630f6bffc2d2e0bed3ca509b_H42%20Face%207Thumbnail__0002_630f6bffc2d2e011dbca5041_H42%20Face%203Thumbnail_-p-500.jpg 500w, https://cdn.prod.website-files.com/62621789b4437657b185be18/633dc4f9be36746c481a3622_630f6bffc2d2e0bed3ca509b_H42%20Face%207Thumbnail__0002_630f6bffc2d2e011dbca5041_H42%20Face%203Thumbnail_.jpg 607w" sizes="(max-width: 479px) 19vw, (max-width: 767px) 25vw, (max-width: 991px) 26vw, (max-width: 1279px) 29vw, 293.3359375px" alt="" class="cs-raw"><img src="https://cdn.prod.website-files.com/62621789b4437657b185be18/633dc4f99271a901fd6860fa_630f6bffc2d2e0bed3ca509b_H42%20Face%207Thumbnail__0009_630f6bffc2d2e0bed3ca509b_H42%20Face%207Thumbnail_.jpg" loading="lazy" srcset="https://cdn.prod.website-files.com/62621789b4437657b185be18/633dc4f99271a901fd6860fa_630f6bffc2d2e0bed3ca509b_H42%20Face%207Thumbnail__0009_630f6bffc2d2e0bed3ca509b_H42%20Face%207Thumbnail_-p-500.jpg 500w, https://cdn.prod.website-files.com/62621789b4437657b185be18/633dc4f99271a901fd6860fa_630f6bffc2d2e0bed3ca509b_H42%20Face%207Thumbnail__0009_630f6bffc2d2e0bed3ca509b_H42%20Face%207Thumbnail_.jpg 607w" sizes="(max-width: 479px) 19vw, (max-width: 767px) 25vw, (max-width: 991px) 26vw, (max-width: 1279px) 29vw, 293.3359375px" alt="" class="cs-raw"><img src="https://cdn.prod.website-files.com/62621789b4437657b185be18/633dc4fa68c04595732d1a92_630f6bffc2d2e0bed3ca509b_H42%20Face%207Thumbnail__0004_630f6bffc2d2e01c32ca50b0_H42%20Face%209Thumbnail_.jpg" loading="lazy" srcset="https://cdn.prod.website-files.com/62621789b4437657b185be18/633dc4fa68c04595732d1a92_630f6bffc2d2e0bed3ca509b_H42%20Face%207Thumbnail__0004_630f6bffc2d2e01c32ca50b0_H42%20Face%209Thumbnail_-p-500.jpg 500w, https://cdn.prod.website-files.com/62621789b4437657b185be18/633dc4fa68c04595732d1a92_630f6bffc2d2e0bed3ca509b_H42%20Face%207Thumbnail__0004_630f6bffc2d2e01c32ca50b0_H42%20Face%209Thumbnail_.jpg 607w" sizes="(max-width: 479px) 19vw, (max-width: 767px) 25vw, (max-width: 991px) 26vw, (max-width: 1279px) 29vw, 293.3359375px" alt="" class="cs-raw"></div></div><div class="cs-dark_content-wrapper _2-column-grid"><div class="dark-text-wrapper"><h3>A powerful concept</h3><p class="paragraph-2">A key component of our Brand Story was to explain the concept of “beauty inside out” that differentiates Halo 42 from a holistic and inclusive approach to beauty and personal care.<br><br>differentiate demonstrate that powerful idea behind the brand, we developed an</p></div><div class="cs-long-image-wrapper"><img src="https://cdn.prod.website-files.com/62621789b4437657b185be18/6345a40f25fd13265af1e2ec_Halo42%20Long%20website%201.jpg" loading="lazy" srcset="https://cdn.prod.website-files.com/62621789b4437657b185be18/6345a40f25fd13265af1e2ec_Halo42%20Long%20website%201-p-500.jpg 500w, https://cdn.prod.website-files.com/62621789b4437657b185be18/6345a40f25fd13265af1e2ec_Halo42%20Long%20website%201-p-800.jpg 800w, https://cdn.prod.website-files.com/62621789b4437657b185be18/6345a40f25fd13265af1e2ec_Halo42%20Long%20website%201-p-1080.jpg 1080w, https://cdn.prod.website-files.com/62621789b4437657b185be18/6345a40f25fd13265af1e2ec_Halo42%20Long%20website%201.jpg 1091w" sizes="(max-width: 479px) 71vw, (max-width: 767px) 82vw, (max-width: 991px) 42vw, (max-width: 1279px) 46vw, 462px" alt="" class="h42-cs-blogscren"></div></div></div><div class="container w-container"></div></div> -->
<!-- No longer using this method- Use the "iframeURL field <div class="section ligth _350topm wf-section"><div class="container-3 w-container"><div class="cs-dark_content-wrapper _2-column-grid"><div class="dark-text-wrapper"><h4 class="heading-4">Adapt to any screen</h4><p class="paragraph-2">We think before we do.
Over the last 10 yearts, I’ve been helping Startups and SMBs unders roviding a big picture view, a plan and a path forward.Bringing the conversation to Strategy helps team focus on the esential, provides aligment and clarity, and puts the users in the center of the action.</p></div></div><div data-w-id="43f81cd5-7f1d-68ad-8c70-401ad7131215" class="cs-dark_content-wrapper image"><div class="picture-column _3" style="will-change: transform; transform: translate3d(0px, 0%, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); transform-style: preserve-3d;"><img src="https://cdn.prod.website-files.com/62621789b4437657b185be18/634aecc436d9ff0ab6d56a2d_H42%20Mobile%20Screen%201.png" loading="lazy" srcset="https://cdn.prod.website-files.com/62621789b4437657b185be18/634aecc436d9ff0ab6d56a2d_H42%20Mobile%20Screen%201-p-500.png 500w, https://cdn.prod.website-files.com/62621789b4437657b185be18/634aecc436d9ff0ab6d56a2d_H42%20Mobile%20Screen%201.png 683w" sizes="(max-width: 479px) 19vw, (max-width: 767px) 25vw, (max-width: 991px) 26vw, (max-width: 1279px) 29vw, 293.3359375px" alt="" class="cs-raw"></div><div class="picture-column _2"><img src="https://cdn.prod.website-files.com/62621789b4437657b185be18/634aecc43b3269201fe6b01c_H42%20Mobile%20Screen%202.png" loading="lazy" srcset="https://cdn.prod.website-files.com/62621789b4437657b185be18/634aecc43b3269201fe6b01c_H42%20Mobile%20Screen%202-p-500.png 500w, https://cdn.prod.website-files.com/62621789b4437657b185be18/634aecc43b3269201fe6b01c_H42%20Mobile%20Screen%202.png 683w" sizes="(max-width: 479px) 19vw, (max-width: 767px) 25vw, (max-width: 991px) 26vw, (max-width: 1279px) 29vw, 293.3359375px" alt="" class="cs-raw"></div><div class="picture-column _1" style="will-change: transform; transform: translate3d(0px, 0%, 0px) scale3d(1, 1, 1) rotateX(0deg) rotateY(0deg) rotateZ(0deg) skew(0deg, 0deg); transform-style: preserve-3d;"><img src="https://cdn.prod.website-files.com/62621789b4437657b185be18/634aecc43e23cc7f58c30de2_H42%20Mobile%20Screen%203.png" loading="lazy" srcset="https://cdn.prod.website-files.com/62621789b4437657b185be18/634aecc43e23cc7f58c30de2_H42%20Mobile%20Screen%203-p-500.png 500w, https://cdn.prod.website-files.com/62621789b4437657b185be18/634aecc43e23cc7f58c30de2_H42%20Mobile%20Screen%203.png 683w" sizes="(max-width: 479px) 19vw, (max-width: 767px) 25vw, (max-width: 991px) 26vw, (max-width: 1279px) 29vw, 293.3359375px" alt="" class="cs-raw"></div></div></div></div> -->
<!-- No longer using this method- Use the "iframeURL field <div class="section dark h42-blog wf-section"><div class="container-3 h42blog w-container"><div class="cs-dark_content-wrapper _2-column-grid"><div class="dark-text-wrapper"><h3>Content Strategy</h3><p class="paragraph-2">Content Strategy is an essential part of our go to market strategy. we develop our content strategy around our user personas, to build connection, start a conversation and create value around our user paint points</p></div><div class="cs-short-image-wrapper-copy"><img src="https://cdn.prod.website-files.com/62621789b4437657b185be18/634c0546a626bc3aefaa5826_H42%20CS%20Blog%20Screen.jpg" loading="lazy" srcset="https://cdn.prod.website-files.com/62621789b4437657b185be18/634c0546a626bc3aefaa5826_H42%20CS%20Blog%20Screen-p-500.jpg 500w, https://cdn.prod.website-files.com/62621789b4437657b185be18/634c0546a626bc3aefaa5826_H42%20CS%20Blog%20Screen-p-800.jpg 800w, https://cdn.prod.website-files.com/62621789b4437657b185be18/634c0546a626bc3aefaa5826_H42%20CS%20Blog%20Screen-p-1080.jpg 1080w, https://cdn.prod.website-files.com/62621789b4437657b185be18/634c0546a626bc3aefaa5826_H42%20CS%20Blog%20Screen.jpg 1450w" sizes="(max-width: 479px) 42vw, (max-width: 767px) 49vw, (max-width: 991px) 42vw, (max-width: 1279px) 46vw, 462px" alt="" class="h42-cs-blogscren"></div></div></div><div class="cs-dark_content-wrapper image horizontal"><div class="picture-raws"><img src="https://cdn.prod.website-files.com/62621789b4437657b185be18/634c0547a626bc8b9baa5827_H42%20CS%20Blog%20raw%20top%201.png" loading="lazy" srcset="https://cdn.prod.website-files.com/62621789b4437657b185be18/634c0547a626bc8b9baa5827_H42%20CS%20Blog%20raw%20top%201-p-500.png 500w, https://cdn.prod.website-files.com/62621789b4437657b185be18/634c0547626bc8b9baa5827_H42%20CS%20Blog%20raw%20top%201-p-800.png 800w, https://cdn.prod.website-files.com/62621789b4437657b185be18/634c0547a626bc8b9baa5827_H42%20CS%20Blog%20raw%20top%201-p-1080.png 1080w, https://cdn.prod.website-files.com/62621789b4437657b185be18/634c0547a626bc8b9baa5827_H42%20CS%20Blog%20raw%20top%201-p-1600.png 1600w, https://cdn.prod.website-files.com/62621789b4437657b185be18/634c0547a626bc8b9baa5827_H42%20CS%20Blog%20raw%20top%201-p-2000.png 2000w, https://cdn.prod.website-files.com/62621789b4437657b185be18/634c0547a626bc8b9baa5827_H42%20CS%20Blog%20raw%20top%201-p-2600.png 2600w, https://cdn.prod.website-files.com/62621789b4437657b185be18/634c0547a626bc8b9baa5827_H42%20CS%20Blog%20raw%20top%201-p-3200.png 3200w" sizes="(max-width: 479px) 67vw, (max-width: 767px) 79vw, (max-width: 991px) 87vw, (max-width: 1279px) 93vw, 97vw" alt="" class="cs-raw _1"></div><div class="picture-raws"><img src="https://cdn.prod.website-files.com/62621789b4437657b185be18/634c054705fc105f0b8bc8ba_H42%20CS%20Blog%20raw%20top%202.png" loading="lazy" srcset="https://cdn.prod.website-files.com/62621789b4437657b185be18/634c054705fc105f0b8bc8ba_H42%20CS%20Blog%20raw%20top%202-p-500.png 500w, https://cdn.prod.website-files.com/62621789b4437657b185be18/634c054705fc105f0b8bc8ba_H42%20CS%20Blog%20raw%20top%202-p-800.png 800w, https://cdn.prod.website-files.com/62621789b4437657b185be18/634c054705fc105f0b8bc8ba_H42%20CS%20Blog%20raw%20top%202-p-1080.png 1080w, https://cdn.prod.website-files.com/62621789b4437657b185be18/634c054705fc105f0b8bc8ba_H42%20CS%20Blog%20raw%20top%202-p-1600.png 1600w, https://cdn.prod.website-files.com/62621789b4437657b185be18/634c054705fc105f0b8bc8ba_H42%20CS%20Blog%20raw%20top%202-p-2000.png 2000w, https://cdn.prod.website-files.com/62621789b4437657b185be18/634c054705fc105f0b8bc8ba_H42%20CS%20Blog%20raw%20top%202-p-2600.png 2600w, https://cdn.prod.website-files.com/62621789b4437657b185be18/634c054705fc105f0b8bc8ba_H42%20CS%20Blog%20raw%20top%202.png 3184w" sizes="(max-width: 479px) 67vw, (max-width: 767px) 79vw, (max-width: 991px) 87vw, (max-width: 1279px) 93vw, 97vw" alt="" class="cs-raw _2"></div></div></div> -->

Results

Thanks to the close collaboration and brilliant delivery from the Sack Lunch team, we were able to create a strong brand identity for Halo 42 that resonated with its target audience. The website, packaging, and campaign all successfully conveyed the company's purpose and story. We find a great response from users engaging with our eCommerce website, building a community in social media and collecting positive feedback from our first batch of physical products, that's are now sold out.

Conclusion

Taking the time to find our "why" from the star, and situating the user at the center of the decision-making, we managed to co-create a remarkable brand, where different team members and stakeholders were actively collaborating and sharing a path, the Sack Lunch team excel in their respective task, and we manage to create from scratch all the different elements that comes together to build a modern Human-Centric Business and Brand. I want to thanks Sack lunch director Kara Clapp and Gladiola Quintanilla for the opportunity, and wish Halo 42 a successful future of testing and learning.

Halo42 website mockup in a macbook laptop
3D render of Halo 42 Glow recovery masque
Halo42 Main Page sample
Halo 42 Content strategy campaign
Brand Strategy and User Research documents
Halo42 Poster with Halo faces
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