Polo Fest was a groundbreaking initiative aimed at transforming the perception of polo from an exclusive sport to an inclusive cultural event. Within just six months, we orchestrated the inaugural U.S. Polo Festival, a unique fusion of high-goal polo, vibrant music, and the laid-back atmosphere of summer in the Rockies. This ambitious project involved crafting a compelling brand identity, designing an unforgettable experience, and achieving a sold-out event, marking a significant milestone in making polo more accessible to a broader audience.
Polo’s biggest challenge isn’t quality, it’s perception. It’s seen as elite and unapproachable—which makes it less popular, which makes it even more exclusive. A shrinking loop.
We wanted to flip the narrative and make polo loud again—literally. So we designed an event that could reintroduce the sport to a broader audience by mixing it with something that does have mass appeal: summer vibes, great music, and unforgettable experiences.
The catch? We had no experience organizing music festivals. And only six months to make it real.
We started by breaking down the challenge: how do you make polo feel fresh and exciting to a young crowd in Colorado that’s never even seen a match?
Our secondary audience? Investors and sponsors. We reshaped the event’s pitch and built a new sponsorship strategy that focused on lifestyle alignment rather than just exposure.
We brought in outside help for the music production side (the only part we did know from past work), but we kept creative and strategy fully in-house:
Polo Fest wasn’t just an event, it was a shift. A new format, a new audience, and a blueprint for what polo can look like when we stop trying to protect it and start sharing it.
