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BundleIQ

BundleIQ

Live Site

BundleIQ

Who
Nicholas Mohnacky, Founder & CEO
When
May 2020
Where
Palm Beach, FL
Services rendered
Brand Strategy
Product Design
UX Strategy
UX/UI
Web Design
Service Design
Design Ops

BundleIQ is an innovative SAAS startup set to change how companies connect people to knowledge.

• UX Strategist

• Lead Product Designer

• Web Development

I worked closer with Nicholas Mohnacky and his wonderful team in this project, Jr Designers, Copywriting Backend and Fronend developers where an essential part of this project sucess

The problem

BundleIQ is a startup on a mission to help businesses and teams connect information across different departments and workspaces. After releasing a successful note-taking app in a competitive productivity space, BundleIQ aimed to establish its position in the business intelligence space by proposing a new way to use Artificial Intelligence (AI) to connect knowledge across multiple sources of information. However, with a lack of user engagement and retention, BundleIQ realized it needed to pivot and rebrand in order to launch this new phase of the company.

Strategy Session with BundleIQ core team @ 1909, West Palm Beach

Research and Strategy

To ensure that the pivot and rebrand would be successful, I helped BundleIQ conduct research through user interviews and surveys to understand the pain points and needs of its target audience. The findings revealed that users were looking for a more efficient way to manage their resources and research, and that AI could play a crucial role in this.

Based on this research, we developed a new brand and product positioning that focused on the user and their needs, and clearly communicated the value of the AI component. We also created a new pricing strategy that aligned with this positioning.

Design and Development

I led the design and development of the MVP, which included a new UX/UI design, a live prototype for the new AI component, and new user flows for enrollment. The AI component, a chrome extension, serves as the interface between the knowledge in the app and the different sources of aggregated information, allowing users to see instant contextual information to content in their notes, emails and other places such as Wikipedia.

UX/UI Files For Main Page, and enrollment flow

• UX Strategist

• Lead Product Designer

• Web Development

I worked closer with Nicholas Mohnacky and his wonderful team in this project, Jr Designers, Copywriting Backend and Fronend developers where an essential part of this project sucess

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Live Prototype build in code to test usability and micro interactions, and support frontend developers
Results

With the new product and branding in place, BundleIQ was able to secure funding for the next phase of development and attract a niche of productivity enthusiasts interested in using AI as a second brain to improve their management of resources and research. The company successfully developed the AI engine component and received a new batch of users interested in the new concept.

Single-page Marketing Website, with our brand story, introduction to out new ai component and a strong CTA

Conclusion

The pivot and rebrand of BundleIQ resulted in a renewed focus on the user and a clear value proposition, which led to increased engagement and retention. The addition of the AI component also allowed the company to establish its position in the business intelligence space and secure funding for future development. The chrome extension that serve as the interface between the knowledge in the app and the different sources of aggregated information, a key feature that allowed the users to see instant contextual information to content in their notes, emails and other places such as Wikipedia, was a game changer in the productivity space.

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